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Felt adds Buy Local Now and Supplier Sync

Published October 3, 2013

IRVINE, CA (BRAIN) — Felt Bicycles has added SmartEtailing’s Buy Local Now and Supplier Sync features to its U.S. website.

The features allows Felt to send interested consumers directly to participating dealers.

All authorized Felt retailers are included in the Buy Local Now listings on its website. A store referral button is on each individual product page and clicking the Buy Local Now button shows real-time inventory of stocking local stores near where the consumers live. Consumers can either place the order online for in-store pickup or visit the store to make the purchase.

Supplier Sync shares Felt’s inventory with Felt retailers for use in their own websites.  The company said the feature helps stores keep complete size and color options available even when they may be temporarily out of stock on some variations. 

Buy Local Now listings are free to all Felt retailers, and shops can sync their inventory to the system (so products in stock show with a red pin and higher results ranking) for $30 per month.

"We are very excited to partner with SmartEtailing and Buy Local Now," said Felt’s pperations director, Michael Forte. “This tool will be a great benefit for the consumer, the retailer and the Felt by making it easier for consumers to find and buy our products via Felt’s IBD network.”

SmartEtailing said Buy Local Now has generated more than 530,000 local consumer referrals to date, with an estimated $3.2 million in sales to local bike shops since its launch last fall. Real-time information is available at


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