ORANGE COUNTY, CA (BRAIN) – Highway Two, the joint venture sales and distribution company owned by Continental Tire and Selle Royal, has joined SmartEtailing’s Supplier Sync program.
Now the company’s inventory will be available in SmartEtailing’s product library and linked in real-time to retailers who subscribe to SmartEtailing’s web catalog. These retailers will be able to display the full product lines from Highway Two.
Highway Two is the North American distributor of Continental, Brooks, Fizik, Selle Royal, Crankbrothers and Abus Security products.
“Highway Two is a brand-owned distribution company which gives us the flexibility to inventory each brand's full range from top to bottom,” said George Eubanks, Highway Two president. “Adding Sync with SmartEtailing will help our retail partners sell all of these items and increase their competitive advantage in an increasingly competitive marketplace.”