FOOTHILL RANCH, CA (BRAIN) — BH Bikes has hired industry veteran Gene DiMenna as national sales manager. Gene DiMenna has 27 years in the cycling industry and has managed national sales for Trek, and globally for LeMond and DeFeet brands.
Steve Lindenau, CEO of BH Bikes said, “Gene is the perfect candidate to grow our business in North America and focus on continual improvements at BH Bikes that will aid our reps and dealer network. I have worked with Gene previously; he has the leadership skills to work and coach a seasoned team, create exciting programs, and already has long-standing partnerships, and a well-respected rapport with many of our existing dealers.”
Gene DiMenna said, “I am excited to join BH Bikes, and I’m especially motivated by the direction that I see the company taking and being part of a company with such a lineage in the cycling industry, and growing the presence of the BH brand in the U.S.”