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Lambert broadens brand lineup in Canada

Published December 10, 2013

LEVIS, Quebec, and BURNABY, British Columbia (BRAIN) — Distributor Lambert is adding Fizik, Selle Royal WD-40 Bike and First Endurance to its selection of brands for the Canadian IBD market, effective early 2014.

“Lambert is always looking to add key partners to its brand portfolio, and these new additions are no exception,” said André Trudeau, product director at Lambert. “First Endurance adds more depth to Lambert’s nutrition offering. WD-40 Bike brings a highly recognizable consumer brand to IBDs with their cycling-specific lubes and cleaners. Fizik and Selle Royal are industry-leading saddle brands. Having these four brands’ products available to dealers overnight as part of our portfolio makes IBDs’ lives easier.”

With offices in Quebec and British Columbia, Lambert distributes to more than 2,000 retailers throughout Canada.

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