KENT, WA (BRAIN) – Diamondback Bicycles has signed on as official bike sponsor of the Optum Pro Cycling UCI continental team. Optum’s men’s and women’s squads will race this year aboard Diamondback’s Podium Equipe model.
The partnership marks Diamondback’s first sponsorship of a professional road team.
“Our partnership with Optum speaks as much to Diamondback’s investment in road cycling as it does to our belief in the health and happiness that cycling brings to people,” said Phil Howe, Diamondback’s vice president of sales and marketing. “Optum is passionate about bringing the values of ‘human-powered health’ to the masses, and Diamondback wants to support that message through top-level racing and the inspiration that these riders can bring to all levels of riders, new and old.”
“Diamondback has made a significant commitment to our program and is working very closely with our staff and athletes to deliver the most competitive racing machines available,” said Jonas Carney, men’s performance director for Optum Pro Cycling, which is presented by Kelly Benefit Strategies. “Diamondback’s willingness to support us, and to collaborate in the areas that will help our riders get the most out of their racing, will be a major asset in 2014.”