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BTI releases new catalog, its earliest ever

Published January 17, 2014

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now shipping its 2014 parts and accessories catalog. This year's catalog has grown to 1,296 pages representing over 300 brands, and it's being shipped earlier than at any time in the company's 21-year history.

The company said this year's catalog has more products in the fat bike, BMX and 27.5-inch categories, as well as an expanded lineup of drivetrain components. The design of the book has been overhauled to make browsing easier, highlighting new SKUs with call outs, and featuring thousands of new photos.

BTI has added 26 new brands for 2014, from Atlas to Walz Caps, and including major brands like Answer BMX, Box Components, CycleOps, Rotor, and Vee Rubber. 

The BTI catalog has won two consecutive Great Lakes Graphics Association awards for excellence.

The catalog is printed in the USA with soy inks on recycled paper with the Forest Stewardship Council's seal of approval. Those that want an even eco-friendlier, version can browse the catelog online at bti-usa.com.

Most dealers in the Lower 48 will receive their catalog by the end of the month. Dealers who have not received catalogs by Jan. 30th or shops that would like to order additional copies can call BTI's customer service department at 800-558-8324.

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