EUGENE, Ore. (BRAIN) — Wheelmaker Rolf Prima has appointed Uncommon Communications as its public and media relations agency. Uncommon will oversee all public and media communications in addition to a product review program.
"Each of us at Rolf Prima tends to wear many hats," said Rolf Prima's Brian Roddy. "We've always focused foremost on technology, at times placing marketing efforts on the back burner. Uncommon's addition as a marketing utility infielder will strengthen not only our PR effort, but the effectiveness of our overall marketing strategy as well as its successful implementation."
"Great stories are easy and fun to tell," said Uncommon's Mike McCormack, "Rolf Prima is equal parts inspired design, brilliant engineering and incredible attention to detail. Brian and his team have successfully integrated leading edge design and materials with old world building techniques and craftsmanship, a pairing that resonates with demanding riders increasingly presented with machine-built options. We're excited to help shine the spotlight on one of the bike industry's amazing brands."