SAN DIEGO, Calif. (BRAIN) — The Competitor Group Inc. will cease publication of Inside Triathlon magazine. After the final March/April 2014 issue hits newsstands February 11, current subscribers will begin receiving Triathlete magazine, another CGI title, in its place.
Kurt Hoy, group content director for Competitor Group, said that by narrowing its focus to Triathlete magazine and Triathlete.com, as well as its events series brand, TriRock, CGI will have the resources to develop new initiatives and special projects, both digital and in print.
“It’s an opportunity for both Triathlete and triathlete.com to continue to grow,” he said. “And it allows us to better serve the industry and grow the sport.”
Inside Triathlon and Triathlete shared the same editorial staff so they will feel no impact from the decision. Editorial will continue to be led by editor-in-chief Julia Polloreno. The art director position at Inside Triathlon was the only job affected.
Hoy also said that some of the content that differentiated Inside Triathlon from other publications—including its in-depth feature stories, athlete profiles and gear reviews—would make its way into the pages of Triathlete and onto Triathlete.com, which experienced a nearly 40 percent growth in traffic in 2013.
“Readers of IT will see the best parts of the magazine showcased on Triathlete.com. We will deliver long-form content similar to that of IT via enriched posts online and enhanced digital editions of Triathlete,” he said. “We will have the capacity to include videos and other media in those stories.”
CGI also plans to create more content directed toward its growing youth and female audiences, as a way to continue to grow the sport and support the industry.
Inside Triathlon was originally published as Triathlon Today starting in 1986. Inside Communications, also publisher of Velonews at the time, bought Inside Triathlon in 1993. When Falconhead Capital acquired Inside Communications in 2008, Velonews and Inside Triathlon joined Triathlete magazine under CGI.
“Inside Triathlon will leave a great legacy,” said Hoy. “I am very proud of the work our team has done on the magazine. The past two years have been some of the IT’s strongest, so it will leave a lasting impression.”