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Beth Leibo joins Assos as central territory manager

Published February 13, 2014

MONTREAL (BRAIN) — Assos has hired Beth Leibo as its central territory manager, the company announced this week. Leibo will manage sales and retailer support in 14 states in the middle of the U.S., from the Dakotas south to Louisiana.

Leibo has more than 15 years of sales experience in the cycling specialty sales. She was most recently Pearl Izumi and Shimano's sales rep in Colorado;  prior experience includes serving as Polar Electro's technical rep and then Polar's Colorado and Utah sales rep. She also managed a bike shop in Houston.

"We are excited to welcome Beth to our team to manage such a strategic territory for us," said Hans Bergman, Assos North America's director of sales and marketing. "Beth's technical cycling sales expertise will help nurture our brand and grow strong relationships with our dealer base around our new Assos S7 product line."

Assos has made several additions to U.S. sales team recently. Bergman will begin covering California, Nevada, Arizona and Utah. Tifosi Sales Group represents the brand in the North East. Assos North America is recruiting for sales reps in the Pacific Northwest. Interested candidates should contact Hans Bergman at


Topics associated with this article: People

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