SALT LAKE CITY (BRAIN) — Scott Sports, now headquartered in Utah, is sponsoring the state's high school mountain bike racing league with a program that the company said will ensure any kid who wants to ride has the equipment to do so.
“Anyone who’s attended a NICA race wishes that they had this type of opportunity growing up. This is our chance to live vicariously through them and grow the sport of cycling at the same time,” said Scott Sports marketing manager Nic Sims, referring to events produced by the National Interscholastic Cycling Association.
Scott has created a purchase plan for high school athletes that allows them to buy bikes at a discount and get a free helmet and shoes. "Plus we are setting up a loaner program that will allow under privileged or low income kids to borrow a bike with the option to purchase later in the season," Sims said.