JACKSON, Wyo. (BRAIN) — PR firm Verde Brand Communications has created an action sports and lifestyle division, which is being led by Verde's Keith Cozzens.
Verde has several existing clients who fall into the new division, including Diamondback and the protective gear brand G-Form. Cozzens, based in Jackson, Wyo., said creating the division will allow Verde to focus on the action sports landscape.
Outside the new division, Verde also has clients in the outdoor, water sports, snow sports and cycling categories. Some clients will see aspects of their business within the new division and within the wider company, he said. For example, the new division will focus on Diamondback's gravity and BMX business, but not its road bike category.
"Since the agency was founded we've worked, and continue to work, with great action sports brands, and now is the perfect time for us to launch a dedicated action sports division and really immerse our brand in the industry," said Cozzens. "By tapping into what we've built over 12 years at Verde and transferring that to our action sports division, we have a quiver of tools at our disposal to bring new opportunities to action sports brands and help introduce them to new media outlets while amplifying endemic exposure."
Verde works with more than 35 brands and has 25 employees in Boulder and Durango, Colo., and Jackson, Wyo. Besides Diamondback, its bike-related clients include RockyMounts, BioLogic, Ibex, Moxie, Raleigh, Lapierre, Tern and Zoot.
"Verde has worked with many brands within action sports since our founding and our new division is a natural extension for us as an area of focus," said Kristin Carpenter-Ogden, Verde's founder and CEO. "I am proud to have Keith directing this division: He's connected, experienced, creative, understands the industry, and he's super-driven to expand Verde's reach and authenticity into the action sports market."