OAKLAND, Calif. (BRAIN) — Momentum Sports Group, the owner and operator of the UnitedHealthcare Pro Cycling Team, has hired Jasen Thorpe and Thorpe Marketing to manage and execute all public and media relations for the team this year.
Thorpe Marketing will develop and execute strategies to increase the team's coverage in both the cycling and mainstream media and promote the team's message of healthy, active living and fair competition, and to help the team's sponsors further build positive relationships with their existing and potential customers and partners.
With representatives on both U.S. coasts and in Colorado, and clients in Asia, Europe and the U.S., Thorpe Marketing specializes in representing businesses in the cycling, endurance sports and outdoor industries. UnitedHealthcare's bike sponsor, Wilier Triestina, is also a Thorpe client.
"The organization and professionalism of the UnitedHealthcare Pro Cycling Team, combined with its history of stability among sponsor relationships and rider commitments makes it a standout organization within the bicycle racing and marketing community. It's a credit to the team, staff and sponsors that they have built such a successful organization, and we are proud to contribute to their efforts moving forward."