Follow Bicycle Retailer

You are here

Chrome Industries takes sales in-house

Published April 18, 2014

SAN FRANCISCO (BRAIN) — Bag and accessory maker Chrome Industries has shifted sales from a force of independent reps to its in-house sales team. The move is part of Chrome's plan to provide more exclusive distribution and establish deeper relationships with its dealers, the company said.

"Our independent reps were doing a great job, but we want to work more closely with our dealers," said Chrome president Steve McCallion. "We have a great in-house team and this was the right time to start servicing the IBDs directly. We're committed to our wholesale partners and look forward to working directly with them."

Effective immediately, dealers can reach inside sales reps for the following territories:

Topics associated with this article: People

Join the Conversation