NEWBURY PARK, Calif. (BRAIN) — Industry veteran Keith "KK" Ketterer, who has been an inside sales rep at Giant USA for more than a dozen years, is hitting the road as a Giant account executive, the company said Monday. He will rep Giant to retailers from the California Central Coast through West Los Angeles County.
"KK is well-known to everyone at Giant and to the IBD market in Southern California," said Karsten Hagen, Giant USA's regional manager for the West. "He's detail-oriented, driven and will be a major asset in assisting and developing Giant retailers in his territory."
Ketterer grew up outside of Detroit and was part of the Diamondback Racing mountain bike team in the early 1990s, as a racer and team manager. Ketterer is a Masters World Champion on the track and has also set world hour records on the track.
"I'm really excited about this new stage of my career," said Ketterer. "I already know many of the retailers in my territory. I've worked with them as a Giant inside sales rep, and in a few cases, I've raced with them. I can't wait to start meeting with them directly and helping them win with Giant."
Ketterer begins his new position May 12.