NORTHVALE, N.J. (BRAIN) — Jamis Bicycles is offering bicycles, financial support, a demo program and support from its professional athletes to the National Interscholastic Cycling Association (NICA) as a platinum-level sponsor of its New York League.
The New York League’s race season concludes June 1 with the Championship Race at Reidbauer's Resort in Round Top, New York. Jamis will be present at the event to donate bicycles to Helping Riders Realize Talent of Niskayuna, New York, and Bicycles and Ideas for Kids' Empowerment of Syracuse, New York, for those clubs' significant and successful efforts to further the League's goal of growing the next generation of riders.
“Jamis is a tremendous asset to the NICA New York League," said League director Jason Cairo. “Having Jamis affiliated with our program helps the League be viewed by coaches, parents, kids and outsiders as something serious and legitimate. They have committed a huge amount of support and the kids couldn't be more excited to have Jamis as a sponsor. With this partnership, we've been very successful at getting kids on bikes. The quantity and quality of bikes available in the League are higher because of Jamis, and the kids are very excited about having really good bikes.”
Jamis' support of the NICA New York League through significant product donations and discounts at its independent dealers ensures that high-quality bicycles will be available to young students interested in trying or participating in cycling.
“At Jamis we are trying to grow the market in a different way,” said Jamis president Carine Joannou. “Through our involvement in the NICA program, we want to reach out to youth and give them something that they can truly enjoy for the rest of their lives. When consumers realize that there is more to a bicycle than two wheels and a frame — that it is also a rewarding experience — they will naturally seek out and form lasting relationships with their local independent bike shop.”