IRVINE, Calif. (BRAIN) — Action sport clothing brand Fox Head, Inc. has appointed Michael Millenacker as its general manager for the U.S., the company announced Wednesday.
Millenacker was most recently VP of sales for The North Face. Prior to that he was president of Eagle Creek. As U.S. GM, he will report directly to CEO Nick Adcock. Previous U.S. GM Marie Takeshita will take on the newly created position of vice president of USA clothing sales.
"As we develop our global brand strategy around Prepare-Preform-Live it is crucial that we have a management team that possesses a shared understanding of the untapped opportunity," said Adcock. "Having someone with Michael's regional experience will allow us to strategically seize this market opportunity. The U.S. is the heart and soul of the Fox brand and I'm excited to have Michael join the Fox team as we plan for the future."
Millenacker said, "I am stoked to join the Fox team at such a pivotal time in their global growth cycle. Fox is a powerful brand built on 40 years of innovation and a deep connection with core consumers. The world-class athlete roster, breadth of categories and passionate culture all provide a tremendous framework for long-term growth."