FOOTHILL RANCH, Calif. (BRAIN) — BH Bikes USA, the exclusive North American distributor for the Spanish brand, has hired Uncommon Communications to oversee its media and public relations.
"I'm pleased to have BH Bikes USA partner with Michael McCormack and Uncommon Communications," said BH Bikes USA CEO Steve Lindenau. "His considerable experience in the cycling industry is a perfect fit to help expand our growing communications effort."
McCormack said, "BH is one of those rare beauties in the cycling world. Rich in heritage, yet still pushing the boundaries at the leading edge of innovation."
Uncommon's media outreach for BH will begin immediately with a sampling program for cycling and outdoor media.
Uncommon is based in Eagle, Colorado; its client list includes Ergon International, Drift Innovations, Ortlieb, Chamois Butt'r and Rolf Prima.