MISSOULA, Mont. (BRAIN) — Adventure Cycling Association's fifth annual Build It. Bike It. Be a Part of It. campaign raised more than $160,000 for the U.S. Bicycle Route System (USBRS) during last month's National Bike Month, exceeding its goal of $125,000. The total was a 25 percent increase over the 2013 USBRS campaign, which raised more than $128,000.
"We greatly appreciate the support of our members, donors, and other cyclists," said Adventure Cycling executive director Jim Sayer. "These funds will help us work side by side with more agencies and volunteers in more states to expand the U.S. Bicycle Route System in 2014."
To date, 6,790 miles of U.S. Bicycle Routes have been designated in 15 states and the District of Columbia, helped in part by funds raised during Adventure Cycling's annual spring campaign. The campaign has brought in more than $400,000 for the project since 2010.
This year, two major donors provided a $25,000 match challenge at the outset of the campaign that was met in the first three weeks of the campaign by contributions from individual donors. The Tawani Foundation also pledged an additional $15,000 match challenge to inspire new donors to give. That match was also met during the campaign. Business sponsors gave $8,000, as well as providing numerous in-kind donations, used as giveaways to inspire individuals to contribute.