WILMINGTON, Del. (BRAIN) — Blue Bicycles will be the official bike course sponsor for the 2014 Ironman World Championships this October in Kona, Hawaii.
"We are thrilled to be a sponsor of this world-class event. Our commitment to the triathlon market has always been at the forefront of Blue Bicycles, and this year we are looking to increase the awareness of Blue Bicycles in a big way," said Blue CEO Steven Harad.
Pro triathlete Paul "Barny" Matthews will be representing Blue this year.
"We are looking forward to both the championship and to unleashing our new line of 2015 bicycles," Harad said.