SALT LAKE CITY (BRAIN) — Zack Vestal. formerly of Mavic and VeloNews, is joining Scott Sports as its new bike marketing manager in the U.S.
"Zack's industry relationships and knowledge make him the perfect fit for the bike marketing position at Scott," said U.S. marketing director Nic Sims. "His attention to detail, tech experience and media contacts are a perfect fit for continuing our push of the Scott brand." Vestal will develop the Scott brand communication plan for the U.S., including advertising, PR, athlete sponsorships, and events. He will be based in Golden, Colorado, with monthly visits to the Scott office in Salt Lake City.
Vestal spent about four years at Mavic, where he was the communications manager. Prior to his time with Mavic, Vestal was the technical editor at VeloNews magazine for two years. He also spent time as the mechanic and later the manager of the Trek-VW mountain bike racing team, from 2004 until 2008.
Sims joined Scott Sports in last September as bike marketing manager. In March, he was promoted to his current position, where he oversees the marketing efforts across the bike, moto, wintersports, and running categories.