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League hosts webinar on women’s impact on the bike business

Published August 25, 2014

WASHINGTON, D.C. (BRAIN) — The League of American Bicyclists will host a webinar Thursday that will delve into data and insights on the impact of female cyclists on the bicycle business.

The webinar, part of the League’s Women Bike program, is one of a series of webinars covering everything from advocacy campaigns to business initiatives to get more women riding. So far the League has led about 10 webcasts.

The Thursday webinar, titled “Numbers Don’t Lie: Why Women Are Essential To The Future of Bicycling,” will provide research from the Gluskin Townley Group’s reports, including The Metro Urban Cyclist and the 2014 Specialty Bicycle Retail Study. It’s set for 3 p.m. Eastern time.

The webinar is free. Participants are encouraged to register here.

Topics associated with this article: Web/Internet

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