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Bosch expands to Canada with service partner Live to Play Sports

Published April 7, 2015

IRVINE, Calif. (BRAIN) — Bosch eBike Systems has expanded into Canada through a partnership with Live to Play Sports that will introduce the German company's Performance Line e-bike drive system to the market.

LTP Sports will serve as Bosch's local service partner, responsible for operating a technical hot line for dealers, delivering spare parts, handling warranty claims and conducting clinics throughout Canada to train retailers on the drive system and Bosch's plug-and-play diagnostic service tool.

"As the e-bike market expands throughout North America, it is essential for our brand to identify strategic local partners that bring to life the high-quality service promise we've established in Europe," said Claudia Wasko, business unit leader of Bosch eBike Systems North America. "Live to Play Sports is a company that shares our values and vision of providing the ultimate service experience for e-bike customers."

Martin Tammik, vice president of the aftermarket division at LTP Sports, said, "Live to Play Sports is proud to be partnering with Bosch, a clear leader in electric bicycle technology. We are committed to backing up Canadian specialty bike retailers with outstanding service for the Bosch brand."

Bosch's service program is operated in the U.S. through Magura.

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