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QBP becomes Birzman's exclusive US distributor

Published April 14, 2015
Accessory brand also announces a new MAP policy.

BLOOMINGTON, Minn. (BRAIN) — QBP is now the exclusive U.S. distributor for Birzman's tools and accessories. QBP has distributed the brand for about 18 months; the exclusive agreement is new.

"Birzman places great importance on our relationship with QBP — so much so that we chose to work exclusively with them in the USA. We identify with QBP's strong emphasis on supporting IBDs as well as their firm commitment to preserving the positive image of the brands they carry. Formalizing this exclusivity reflects our shared values and commitment to brick-and-mortar stores. We look forward to working closely with QBP and their dealer network to add meaningful value to IBDs," said Ricki Nethercote, Birzman's account manager.

Birzman has created a new minimum advertised price and online sales policy. The MAP policy will prohibit advertising below MSRP and will bar the listing of products on third-party websites such as Amazon, Wal-Mart, Sears or eBay.

QBP has added Lauren Ziedonis as sales manager to support the brand. Ziedonis' previous experience is as a demo coordinator for Liv/Giant, marketing manager for Mellow Johnny's, sales representative for Shimano, Pearl Izumi and Poc, and most recently the global sales and reservations coodinator for the Aspen Skiing Company. She can be reached at LZiedonis@qbp.com. QBP will also handle all Birzman warranty service in the U.S. 

Topics associated with this article: Distributor news

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