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New BRAIN issue features in-depth look at the e-bike market

Published June 15, 2015

LAGUNA HILLS, Calif. (BRAIN) — The latest issue of Bicycle Retailer & Industry News, which is arriving in subscriber mailboxes this week, features a special report on the e-bike.

The full 11-page report in the June 15 issue features in-depth look at e-cargo bikes, the latest drive systems, profiles of successful e-bike retailers and more.

Also in this issue, BRAIN takes a look at the League of American Bicyclists recent study on how bike shops can better serve women bike riders. The LAB concluded that shops that do a good job serving women are often successful at welcoming a diverse group of riders and potential riders, who are critical to the future success of specialty bike retailing.

In another feature, BRAIN’s tech writer Matt Wiebe looks at the trend of long and low geometry on mountain bikes. Wiebe finds that many brands are emulating a geometry first pioneered on downhill bikes, adding inches to the bikes’ front center and opting for very short stems.

The June 1 BRAIN issue also contains regular features like LifeCycle, State of Retail, Global Briefs, Mad Dog Unleashed, Trade Watch, Product Picks and Through the Grapevine.

Bicycle Retailer & Industry News is published 18 times a year and is available in print or digital format. Visit our subscription page for more information.

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