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Stages Cycling revamps website, launches new rider and dealer programs

Published June 25, 2015

BOULDER, Colo. (BRAIN) — Stages Cycling has revamped its website — Stagescycling.com — with a focus on highlighting Stages Power technology, athletes riding Stages Power, and two new benefit programs for riders and dealers: the company’s 8 Weeks to Win training plans and the Stages Power Demo program.

Presented through TrainingPeaks, 8 Weeks to Win offers a choice of four individual training plans coupled with extended access (eight weeks) to the TrainingPeaks Premium service. The training plans were developed by former Olympic cycling coach-turned-Stages Power education specialist Benjamin Sharp, with a focus on showing riders how little time it takes to see improvement when training with a power meter. Stages offers 8 Weeks to Win with four plans: beginner road (Stages Power Potential), enthusiast road (Stages Power Primer), triathlon/time trial (Stages Power Pacing) and cross-country mountain bike (Stages Power Progression).

“With its seamless integration and simplicity of use, Stages Power makes training with power so much more approachable,” said Matt Pacocha, Stages Cycling marketing manager. “We found that many shops consistently ran into a couple issues when talking to riders about power meters. For one, we found that a lot of riders wanted to try our meter before making their final decision, hence our new demo program.

“The biggest barrier, however, was getting our dealers to connect their clients’ curiosity about power training with concise, first-step training plans. 8 Weeks to Win fills that void. Benjamin used his expert coaching experience to design four plans that will convince any rider of the power of training with power,” Pacocha added.

The Stages Cycling Demo program also launches with the new Stagescycling.com. This program offers riders the chance to try before they buy at participating Stages Demo dealers. If a rider buys a Stages Power meter after a demo ride, Stages will throw in free Stages-branded swag, plus Stages will donate $10 to PeopleForBikes for every documented demo ride through July 20. After that date, the PFB donations will continue with each meter that’s purchased as a result of a demo ride.

“We’ve been a supporting, corporate member of PeopleForBikes since our company’s launch in 2012, and we require a $10 donation to the organization for every dealer employee and industry purchase we offer,” said Pacocha. “… It’s a cause that benefits us all and we’re happy to support it.”

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