HILDEBRAN, N.C. (BRAIN) — DeFeet's has launched a short film, "The Graveled High Rouleur," that promotes adventure riding and the company's new socks.
The 8-minute film features company founder Shane Cooper and is set in the Prohibition Era in North Carolina.
"As a musician and artist along with being a cyclist, it's very important for me to find expression in the way DeFeet communicates to our fans and customers," said Cooper. "This film gives us a chance to showcase the roads we love riding while bringing drama and excitement to our latest collection inspired by adventure."
In the film Cooper plays a sock smuggler who evades his captors while weaving through dusty dirt roads on a bike, leaving a classic, chasing Pontiac in a cloud of dust. Along the curvy, gravel-covered roads, a sheriff and mayor chase the cyclist into smuggling territory. Eventually, the investigators stumble across the "still" where our hero sews his colorful and eco- friendly socks. 
More information on DeFeet.com.
