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Interbike: Key brands commit to new East Coast event

Published December 9, 2015
The U.S. National Whitewater Center will host Interbike's Fall CycloFest next October.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike announced that SRAM, Cannondale, Santa Cruz, Fox Racing, Pivot and KHS are among the brands that have committed to exhibiting at its new event next fall called CycloFest.

Fall Cyclofest, set for next October 20-23 in Charlotte, N.C., will offer dealers the chance to see and demo 2017 products, attend tech clinics and participate in retail education seminars over two trade-only days.

Slated to take place at the U.S. National Whitewater Center, the festival will also offer brands two consumer days that will include racing, demos, music, skills clinics and more.

Other brands set to exhibit include Niner, Campagnolo, 100%, Giordana, Pinarello and Devinci.

“We knew that we needed our partner brands to come on board early for this event to get the traction we anticipate,” said Pat Hus, vice president of Interbike. “With this stable of committed companies we know we can deliver the audience and the experience that we have always envisioned for this event. Our goal has always been to find ways to help the retailer, and these brands agree that more attention needs to be given to the regions east of the Mississippi. This is going to be a first-class event that makes the trip to North Carolina productive and fun for both retailers and consumers alike.”

SRAM, Fox Racing, Campagnolo and others are planning tech sessions to bring mechanics up to speed on their latest offerings, Interbike said in a press release.

“We see value in the opportunity to connect with East Coast retailers and consumers in their home region at the first annual Fall CycloFest next year,” said Mario Galasso, president of Fox. “We're looking forward to a strong turnout so attendees can learn about our latest products, get their suspension set up by our experts and participate in one of our hosted technical seminars.”

The U.S. National Whitewater Center is minutes from the Charlotte Douglas International Airport and offers more than 25 miles of groomed mountain bike trails, zip lining, stand-up paddleboarding, rock climbing, whitewater rafting and extensive road riding in the surrounding area.

Fall CycloFest will start out with two days open to retailers, distributors and media only. In addition to demos and technical education, the event will also offer educational sessions for retailers from Mann U, the NBDA and Interbike University.

“The Mann Group is very excited to be a part of CycloFest here in our backyard next fall,” said Dan Mann, founder and president of The Mann Group. “We will bring dynamic content designed to help all employees at the retail level enhance their performance — in turn, enhancing the performance of their business.”

 

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