MANCHESTER, N.H. (BRAIN) — Infinit Nutrition is joining The Bike Cooperative as a supplier partner of the retailer-owned co-op. Infinit is The Bike Co-op's first supplier in the nutrition category. Through this partnership the member retailers of The Bike Co-op will earn rebates on their purchases of Infinit Nutrition products, both direct and through distributors.
Bike Cooperative vice president of marketing Tim Leaver said, "We've heard great things about Infinit from our members that carry their products — they support the IBD, they're easy to work with, and salespeople love the product. Infinit is definitely an up-and-coming brand in the nutrition category and we're excited to help them grow their business with independent bike stores."
Infinit national sales manager Mark Martines added, "As we look to expand our IBD footprint, The Bike Cooperative offers us access to a large network of high-quality retailers, plus their dedicated team and innovative communication tools will help us develop new relationships with retailers more efficiently. Partnering with The Bike Cooperative and its members is a great opportunity for us and we're looking forward to it."