LEXINGTON, S.C. (BRAIN) — Hawley and Lambert launched new business-to-business websites on Tuesday. The company said the new sites, at Hawleyusa.com and Cycleslambert.com, feature modern design, many new features, and a better user experience for IBDs across the U.S. and Canada.
"Our new website features a more powerful search and online catalog engine with capabilities to enable users to search by category, brand and keyword, as well as filter search results using specific attributes," said Derrick Boatwright, the director of e-commerce and digital strategy for Hawley-Lambert. "In addition to the new catalog platform, there are many more features that will enable a retailer to manage their orders like never before. Putting this control in the hands of our customers allows them to make the best buying decisions possible with each order they place. As a result, they can better control their costs and ultimately operate more profitable and efficient businesses."
Sylvain Caya, the president of Hawley-Lambert, added: "As part of this website transition, we are also moving to a new ERP (enterprise resource planning) platform to build a solid foundation and ensure better support for our future growth. This will merge all of our North American operations, inventory and finance onto one common platform for Hawley and Lambert. These initiatives are a testament to our long-term commitment to our retailers."
