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Brent Graves joins Cane Creek as president

Published February 16, 2016

FLETCHER, N.C. (BRAIN) — Cane Creek Cycling Components, Inc. has hired Brent Graves its president. Graves was most recently the director of road bikes for Specialized. He also has had product and operations leadership roles at BMC, Iron Horse, Free Flite Bicycles, Answer-Manitou and Diamondback.

"We consider ourselves fortunate," said Alan Brookshire, chairman of the Cane Creek board and an executive director at Oppenheimer & Company, Inc. "Brent is the ideal leader to execute our strategic plan and advance the company's mission and objectives of creating value for our customers and stakeholders."

Graves introduced himself to Cane Creek employees on Tuesday at a company "Town Hall" meeting. Cane Creek is an employee-owned organization.

"I remember learning of the Aheadset in a New Orleans shop in 1991," said Graves, "and from there we have all witnessed great things from Cane Creek. I am super excited about joining the Cane Creek family, and I feel honored to have the trust and support to help write the next chapter of the brand.

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