You are here

Fizik hires Ballantyne as N.A. marketing director

Published February 29, 2016

POZZOLEONE, Italy (BRAIN) — Italian shoes, saddle and accessories brand Fizik has hired Scott Ballantyne as marketing director to grow its brand presence in North America.

“His previous roles across the technology and corporate sectors, as well as his experience with cycling brands, makes Ballantyne uniquely equipped to take on these demands,” the company said in a press release.

Ballantyne has held stints with Competitive Cyclist, Backcountry and Motorola. He’s been marketing director, vice president and chief marketing officer for some of the largest companies in the technology, outdoor, cycling and fashion sectors, according to Fizik.

“We are delighted to welcome Scott to Fizik and value the insight and wealth of experience he brings with him. This is a very important time in the development of Fizik, as a brand and as a company, so it is the right time to embrace such a compelling and experienced figure as Scott,” said Alberto Fonte, Fizik’s brand director.

Ballantyne is based in the newly established Salt Lake City office for Selle Royal North America, Fizik’s parent. Selle Royal also owns Brooks and Crankbrothers. Ballantyne will report to Fonte. 

Join the Conversation