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Specialized hires Christie to head up its women’s brand

Published March 14, 2016

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components has hired Vanessa Christie as its new women’s brand manager.

Christie worked most recently as Timbuk2’s marketing manager and has more than 10 years of marketing and communications experience domestically and abroad. She serves on the board of directors for the San Francisco Bicycle Coalition and races for the San Francisco-based ‘cross team, Vive La Tarte.

Christie grew up riding bikes on the roads and trails of Montreal, Ottawa, Calgary and Toronto, Canada. She also worked and lived in Amsterdam in 2007.

She will provide direction and guidance for Specialized women’s brand managers globally.

“Having Vanessa aboard is a great step for us continuing to lead the way with women riders,” said Slate Olson, Specialized chief marketing officer. “We are excited for what she brings in passion, experience and believe she will help innovate and drive our approach in how we connect with and inspire more riders.”

“For me this position represents a much larger opportunity to help lean in, and lead within the industry to increase access, inclusivity and appeal of how bicycles and the community around biking can be a positive catalyst for change, on an individual, local and global level for women,” Christie said. 

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