You are here

Vittoria Industries invests in e-bike brand Zehus

Published June 13, 2016

MADONE, Italy (BRAIN) — Vittoria Industries has invested in Zehus, a Milan, Italy-based start up that makes the BIKE+, a rear hub that contains a motor and all associated electronics and battery to power a bike. The product creates a hybrid-type vehicle as it regenerates energy from riding to charge the battery.

"Rather than simply a plug-powered recharging mechanism, humans will need to use and recharge energy as they ride, for the most eco-friendly solution," said Rudie Campagne, the chairman and president of Vittoria.

The company is betting on the development of the market for e-bikes in Europe and developing markets like China and India.

"Together with Zehus, Vittoria will create a complete product offering, consisting of a smart wheel system (Zehus all-in-one system, built in a Vittoria wheel), complete with Vittoria Graphene tires, optimized as a perfect match for green urban mobility," the company said.

Zehus and Vittoria will set up a new company called VZ Industries LTD in Taiwan for the production of Zehus power units. The first Zehus hubs will come off the new Taiwanese production line in September.

Join the Conversation