MANCHESTER, N.H. (BRAIN) — Tifosi Optics has joined The Bike Cooperative as the newest supplier partner of the retailer co-op. Effective immediately, members of The Bike Cooperative will earn rebates on their purchases of all Tifosi-branded eyewear, parts and accessories.
Bike Cooperative supplier relations manager Bill Heins said, "The Bike Co-op's mission is to help independent bicycle retailers be more profitable, so we're thrilled to partner with a top-tier brand like Tifosi that won the 'Highest Brand Profitability to the LBS, Unit Turns' award at Interbike 2015. Considering that this award is voted on by independent bike retailers, it's no surprise that Tifosi is the eyewear category leader among IBD's. Co-op members not already working with Tifosi will love their fast turns, aggressive margins and high level of customer service."
Tifosi co-founder and CEO Joe Earley said, "We have many great retailer partners, and joining The Bike Cooperative offers Tifosi a wonderful opportunity to work with other exceptional retailers."
Earley added that as a preferred supplier partner to The Bike Co-op, "Tifosi can in turn offer additional profit opportunities for all Co-op member retailers through the Co-op's rebate program. The Bike Cooperative's size and scale enables us to offer even more value to the IBD channel, which will be mutually beneficial to Co-op members and Tifosi."