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Amer Sports hires Matt Robertson to lead “cycling anticipation group”

Published August 15, 2016

OGDEN, Utah (BRAIN) — Amer Sports has formed the “Cycling Anticipation Group” made up of its two cycling brands, Enve and Mavic, and named Matt Robertson to lead the initiative. Robertson previously guided the development and direction of Shimano’s mountain bike product line.

Under Robertson’s guidance the Cycling Anticipation Group will work closely with customers and partners to identify opportunities that better utilize consumer insight, generating new ideas and working with the Research and Development team to bring them to market, Amer Sports said.

“The cycling world is evolving rapidly and we need to be leaders in that evolution,” said Bernard Millaud, president of Cycling, Amer Sports. “Matt’s hire and the creation of the Cycling Anticipation Group is evidence of our commitment and desire for bold ideas and innovative products.”

Robertson has more than 20 years in the cycling industry as both a design engineer and product manager at GT and Shimano. He helped usher in the current era of mountain bike geometry and technology, including downhill bikes, and has played a pivotal role in the development of products and technologies for trail bikes. 

“I’ve known Matt for more than six years and have always respected his desire to think big about where the industry is headed,” said Sarah Lehman, Enve CEO and Mavic commercial director, North America. “His insightful approach, leadership and forward-thinking ability are uniquely suited to this task. I look forward to fusing his ideas and processes with that of an already strong and innovative team.”

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