BREMBATE, Italy (BRAIN) — 3T products — including its new Exploro frame and Discus wheels — are now being distributed to U.S. dealers via both 3T America or Vittoria Industries North America.
All stock, whether ordered through 3T or VINA, will be shipped from VINA's warehouse, and pricing is the same through either source.
"Never before has dealer service been so important in the cycling industry," said E.J. Riordan, the president of VINA. "Service is something that dealers sell to consumers, but at the same time, something dealers expect from distributors like VINA."
3T CEO René Wiertz said, "The new Exploro frame is a step change in 3T's offering. 3T America is raising our game in the U.S., which is the world's most important market for the gravel segment. We intend to take share in this market, so have taken this step to strengthen our relationships with dealers."
Wiertz added, "We want to make it easy for dealers to stock 3T products, so we have taken the necessary action to clarify and simplify our ordering process."
For more information, dealers should contact their local sales representative.
3T parts, not including frames and wheels, also are available to dealers through QBP.
