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Retail registration opens for 2017 IBD Summit

Published October 18, 2016
Seminars to focus on evolution of retail.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — The IBD Summit, presented by Interbike, PeopleForBikes, the NBDA, and the BPSA, is now open for registration. Organizers also said the majority of the conference content has been confirmed.

The Jan. 17-19 event continues to evolve with the addition of a new peer-to-peer TED Talk-style session designed to offer success stories from top retailers around the country, an increased focus on data and statistics, and the elimination of the extended roundtable sessions.

The IBD Summit, which returns to the Marriott Tempe at The Buttes in Phoenix, Arizona, will also feature industry panels with top executives in and outside of the bike industry, business seminars from The Mann Group and opportunities to ride and network with colleagues.

New for 2017 is a session titled, “Driving Foot Traffic: 10 Successes from IBD Peers.” Ten retailers will present examples of how they’ve been able to drive foot traffic in their stores. IBD Summit management is seeking retailers that are willing to participate.

“We know that there are tactics being implemented today that are helping IBDs get more people through their doors,” said Pat Hus, vice president of Interbike. “The ultimate goal of this session is to share ideas among non-competing businesses, in an effort to help improve the collective pie.”

Leading off each day will be keynotes from nationally recognized experts. These include:

· The Age Of Disruption: Everything Has Changed and Nothing Is Different. Scott Stratten, a self-titled “disruptive and untraditional sales, marketing, branding and social media expert,” will offer enlightened fresh perspective on how to effectively market, sell and engage that flips traditional advice on its head.

Stratten has been featured by various leading media outlets, including The Wall Street JournalHuffington PostEntrepreneur MagazineFast Company, and on CNN.com, and is the author of four best-selling business books, including his newest, UnSelling: The New Customer Experience.

· Creating a Shop Culture Based on Customer Experience and the Creation of Memories. Garry Ridge, president and CEO of WD-40, believes that in this time of eroding foot traffic through your doors, bike shops can ill-afford to lose those valuable customers that do venture in with the hopes of becoming part of the cycling community. He will call on his experience outside of the bike industry to share success stories where other industries such as hardware have been threatened by big-box and online competition, and have won through creating experiences that leave lasting memories.

· How to Build a Cult Following: The tools that foster loyalty to your store – your brand. Customers become advocates of stores because they develop an emotional connection with their core purpose. How then, does an Independent Bicycle Dealer (IBD) ignite the passion in their customer base that leads to this emotional connection? Through the lens of The Brand Ecosystem Model, IBD Summit attendees will learn how to leverage the phenomenon of “following” to transform average customers into advocates. And more importantly, they will learn the tools that drive loyalty, how to measure the efficacy of creating long-term sustainable customers and why they are the engine of revenue growth and profitability.

Returning to The IBD Summit is Scot Begovich, Director of Data Solutions at Experian Marketing Services, a global information services company. Begovich was part of a dynamic panel from the motorcycle industry at the 2016 IBD Summit. He is putting together a fresh presentation that speaks to shopping trends, buying habits and how analytics is changing the landscape of retail.

Retailers can register at www.theibdsummit.com, which also lists speakers and their biographies, in-depth session descriptions, the event schedule and more.

Retailers who register before Dec. 16 get early bird pricing of $695, which covers all food, sessions and conference materials.

A limited number of sponsorship opportunities can be purchased through Interbike.

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