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Borealis Fat Bikes launches hybrid online sales program

Published November 15, 2016

COLORADO SPRINGS, Colo. (BRAIN) — Borealis Fat Bikes has launched a new online selling program that the company said will protect its current dealers. 

Brand founder and CEO Steve Kaczmarek said, "The balance between selling direct online while protecting our dealers is critical to the success of our brand! This new computer program now allows us to sell into areas where we don't have a dealer with discount pricing but also allows us to maintain full MSRP in protected dealer territories.

"This was a critical balance for our company and we spent a great deal of time and money developing this new tool."

Borealis developed a custom program where the actual price shown to consumers on their site will adjust by location. This allows any potential customer to immediately see the actual price vs. having to enter a coupon code or manually calculate the discount prior to checkout.

Borealis is offering its dealers full margin for all complete bike sales that occur online.

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Topics associated with this article: Omnichannel

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