MANCHESTER, N.H. (BRAIN) — Honey Stinger has joined The Bike Cooperative as the newest supplier partner of the retailer co-op. Effective immediately, member retailers of The Bike Cooperative will earn rebates on direct purchases of all Honey Stinger products from the Steamboat Springs-based nutrition manufacturer.
"Honey Stinger makes great tasting, natural energy foods that have become incredibly popular with cycling enthusiasts and well beyond," said Bill Heins, supplier relations manager of The Bike Cooperative. "Our members love Honey Stinger products, and so do their customers. We're excited to add a brand so highly regarded as Honey Stinger to our network of preferred supplier partners."
Honey Stinger will be offering an exclusive introductory discount for Bike Co-op members who open new direct accounts. Danny Lynn, bike industry sales manager for Honey Stinger, said, "The Bike Cooperative's dealer network enables us to more effectively reach a wide audience of high-caliber bicycle retailers, and presents a great opportunity for Honey Stinger to grow its business within the IBD segment. We are looking forward to a successful partnership with The Bike Cooperative and its members."