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Assos expands sponsorship agreement with USAC, provides podium jerseys at championship events

Published January 6, 2017
Collegiate champion Hannah Finchamp.

SALT LAKE CITY, Utah (BRAIN) — Assos of Switzerland, which announced in April last year that it was sponsoring Team USA and providing it with clothing through the 2020 Tokyo Olympic Games, has now expanded its relationship with USAC. The brand will now provide podium jerseys for all 2017 USA National Championship calendar events, including cyclocross, mountain, road, and track disciplines. The agreement began at the cyclocross championships, being held in Hartford, Connecticut, this week.

"We are very happy for this launch because it further shows our joint effort with USA Cycling aimed to grow all levels of racing in the U.S., and also allows us to connect the Assos brand closer to the end consumer at the development and amateur level," said Assos' CEO, Phil Duff.

USA Cycling's CEO, Derek Bouchard-Hall, said, "We are very pleased to see our partnership with Assos extend to the National Championships in 2017. Thirty-four national titles are at stake at the Cyclocross National Championships in Hartford and we are proud that the winners will receive a best-in-class jersey truly worthy of a national champion."

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