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ASE realigns product development department, puts Peters in charge of e-bike development

Published February 13, 2017

PHILADELPHIA (BRAIN) — Advanced Sports Enterprises, the owner of ASI and Performance Bicycle, is realigning key staff in its product development department.

Ellen Johnson will take on the role of ASE's director of product development while James Peters will become director of special projects, according to Pat Cunnane, CEO of ASE.

Johnson, a 30-year industry veteran has been a senior product manager for the company for three years. Now she will lead the bicycle product development activities for the company, which owns Fuji, SE, Kestrel, Breezer, Oval Concepts and Tuesday Cycles.

"Along with a vast network of contacts, Johnson possesses technical knowledge and experience in product development across multiple top-level brands," the company said.

Peters, who has been directing product development at the company for six years, is now director of special projects. His main task in the new role is global e-bike development for the company.

"E-bikes are a growing category worldwide where ASE has a significant opportunity for expansion and growth," said Cunnane.

The ASE product team will report to Johnson with both Peters and Johnson reporting directly to Cunnane.

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