FLETCHER, N.C. (BRAIN) — Cane Creek Cycling Components will sell five specially painted HELM suspension forks that were made for demo use at last month's Sea Otter Classic. The company is selling the forks for $900 each and donating $500 from each sale to the International Mountain Bicycling Association.
Regular MSRP on the forks is $1,100. The forks were painted a chartreuse yellow for the demo, matching the shirts that Cane Creek employees wore at the event.
Brent Graves, the president and CEO of Cane Creek, said the color succeeded in attracting attention.
"People kept coming up and asking how they could get one (of the custom painted forks). We knew we weren't going to do a full production run of these forks but, based on the reaction at Sea Otter, there were obviously a lot of fans out there. We even had one guy come up and try and buy one for cash right there in the booth," said Graves. "So when we got back to North Carolina we started talking about it and thought 'why don't we sell five forks and donate the proceeds?' That way five riders out there will get to have this ultra-rare fork and IMBA gets some support at the same time. It's just a fun way to give back to the mountain bike community."
The forks being sold were installed and ridden during the three-day event, though only "just enough to break them in," according to Graves.
The forks will be available beginning at noon EST on Tuesday, May 9, through the Cane Creek factory direct store. Customers can get more information at canecreek.com/helmyeah or place an order by calling 828-684-3551. The forks will go to the first five riders to place an order.
