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Changes at BH Bikes/Easy Motion USA as Caryle Walker is named president

Published May 12, 2017
Greg Ford is promoted to national sales manager.

FOOTHILL RANCH, Calif. (BRAIN) — BH Bikes USA/Easy Motion USA has appointed a new president, Caryle Walker, and a new national sales manager for the company's e-bike division, Greg Ford.

Walker, who has been the company's controller since its inception, has more than 20 years experience in company operations.

"This experience along with her strong internal team will continue to provide excellent service to our customers," the company said.

Walker said, "We are focused on providing quality product and exceptional customer support. We believe our BH Bikes have a strong reputation of quality and unique design from one of the oldest bicycle manufacturers in the world. This offering along with our wide breadth of industry leading Easy Motion Electric Bikes makes BH Bikes USA/Easy Motion a go-to for partner IBD and EBDs alike. I am excited to lead our exceptional team in bringing these products to market."

Ford has a background in sales leadership including six years as VP of sales and marketing for Brandwise Software. He also held roles in sales management at Raleigh America and Schwinn/GT. He's been with the company for one year, during which he drove sales growth in his territory, spearheaded the adoption of a new CRM platform, implemented new sales processes and created standardized sales tools promoting consistency in the sales team.

"I'm very excited about the promotion!" Ford said. "We are enjoying strong growth here in the U.S. as more and more IBDs and EBDs are joining the Easy Motion family. As a cornerstone brand for the majority of our existing dealers we see them continue to grow their business with us. I believe the service we provide, the quality and diversity of our line are key factors for this growth. We are in the process expanding our outside sales team to offer more quality, consistent and frequent touches for our valued dealers." 

In another recent change, Matt Sodnicar assumed role of BH Bikes brand manager in February. For the past five years Sodnicar was BH's Colorado sales rep.

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