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Yoga brand Lululemon invests in 7mesh

Published June 19, 2017

VANCOUVER, British Columbia (BRAIN) — Lululemon Athletica has made a minority investment in cycling apparel company 7mesh Industries.

“We’re always open to unlock opportunities to fuel our innovation pipeline,” said Lululemon CEO Laurent Potdevin. “In bringing together 7mesh’s extensive technical apparel expertise and performance-focused mindset with the capabilities of our industry disrupting R&D Whitespace team, we perfectly blend fashion and function to co-create transformational products for our guests.”

“We’re excited to partner with industry leaders like 7mesh, building deep technical capabilities that will enable us to scale the cadence of innovation we deliver to market,” added COO Stuart Haselden.

 7mesh, with headquarters in Squamish, British Columbia, is in close proximity to Lululemon’s Vancouver headquarters.

 The minority investment in 7mesh was advised by Tim Dahms, managing director at Financo.

 This isn’t the first time Lululemon has looked to cycling. The yoga-inspired women’s brand also backed top women’s pro team Specialized-Lululemon from 2012 to 2014.

 

 

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