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Interbike talks up new show features, cans consumer day

Published June 21, 2017

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has a number of new initiatives on tap for this year’s show, including a new crowd-funding area called The Incubator, and a New Product Showcase area.

Show organizers are also doing away with a dedicated consumer day. The show will now close at 2 p.m. PDT on Friday. The show traditionally closed at 4 p.m.

The Incubator will feature the latest cycling-related innovations from creators on crowdfunding platforms like Kickstarter. It will be placed in a high-traffic location on the Interbike show floor where attendees can flow through, touch and feel the products and speak with the creators about their innovations.

“Just about every company in our industry started out as an idea at some point, and it grew from there,” said Justin Gottlieb, PR and communications director for Interbike. “Our goal with The Incubator is to get these products and their creators in front of our audience and hopefully help launch their products and brands. Brands like Revolights and Lumos, which were both Kickstarter products, have now gone to the next level and I’d like to think we played a part in those success stories. We want to do that for more creators and their products.”

Interbike is working with Kickstarter to promote the area to its creators, which will feature a simple, turnkey booth solution to make the investment economical.

The New Product Showcase area in the front of the hall will give companies the opportunity to showcase one new product innovation in the highest traffic area at the show. Exhibitors can use this area to drive attendees to their booths for more details and to see other products.

Interbike also announced that it is eliminating its Customer Appreciation (consumer-access) Day on the final day of the show, which was started three years ago and netted moderate attendance. 

“We now realize that getting significant turnout to fly to Las Vegas during the week is extremely difficult and that we’re better served going back to the old format and making it a trade-only event,” said Pat Hus, vice president of Interbike. “If we can come up with another way to do it in our new home, we’ll re-visit the concept.”

Companies interested in The Incubator at Interbike should contact Andria Klinger at andria.klinger@interbike.com or (949) 226-5745 for more. 

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