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Adrian Montgomery joins CrankTank

Published June 22, 2017

KETCHUM, Idaho (BRAIN) — Consulting company CrankTank has added Adrian Montgomery as a new partner. CrankTank will broaden its service offerings to include public relations, social media marketing, content marketing, digital marketing and paid media planning.

The agency aims to service brands wanting to reposition themselves in the shifting e-commerce market.

Montgomery spent the last three years as director of client services for Verde after a stint as brand manager for Backcountry.com. He and CrankTank founder Scott Montgomery worked to bring Scott Bicycles back into the US market in 2004. Before relocating to Sun Valley to lead the bike division at Scott, the two spent six years together at Cannondale.

“Adrian and I began working together in the Cannondale era and I could tell he was going to have a great career in the cycling industry. He has a diverse marketing skillset and is a great asset to the CrankTank team,” said Scott Montgomery.

Industry veteran Scott Montgomery founded CrankTank last year to provide brands with CEO consulting, succession planning and marketing strategy.

 

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