PARK CITY, Utah (BRAIN) — Rossignol Group, which recently bought Time Sport and Felt Bicycles, will launch its first line of Rossignol-branded mountain bikes next spring.
In announcing the purchase of Felt this year, the French-based ski giant said it would work with the company to develop the line. The bike line will be distributed through Rossi's ski retail and ski rental retailers.
"Rossignol's consumer franchise is active in the outdoors well beyond the winter months, as are our retail and rental business partners," said Francois Goulet, the president of Rossignol Group North America. "Given our relationships with those partners, a strong understanding of modern year-round resort operations, and recent acquisitions within the Group, we have the unique ability to offer not only a compelling business opportunity, but a product offering worthy of the Rossignol brand. Rossignol has never been just a 'snow sports brand,' but a 'mountain brand.' "
The North American collection for 2018 is scheduled to include 11 mountain bike models, including five full-suspension and six hardtail offerings across DH, enduro, trail and junior categories with 27.5-inch, 27.5-plus and 29-inch wheels for adults and 20- and 24-inch wheels for juniors.
Rossignol e-bikes, which have seen distribution across Europe over the past three years, will not be made available in North America for the 2018 season.
"Rossignol is committed to elevating the outdoor experience through premium technology and innovation," said Kurt Hoefler, Rossignol's vice president of sales and marketing. "Now with the support, collaboration and expertise of our friends at Felt, we're producing a very focused and credible product offering. One that's not only unique in its construction, geometry and components, but addresses the meat of the market and is sure to deliver the type of experience consumers expect from the Rossignol brand."
