POOLE, United Kingdom (BRAIN) — UK-based Muc-Off has announced a minimum online advertised price policy for the U.S.
The policy goes into effect on Oct. 16. Under the new policy, retailers are free to sell products at any price but they cannot advertise or promote products at prices below the company's stated minimum online advertised price.
Muc-Off's global sales & busines development director, Mike Cook, said, "Muc-Off's new online MAP policy is there to support dealers as well as to maintain the brands image as a high quality and innovative provider of bike care and performance products."
For more information on Muc-Off's MAP policy or to obtain a MAP price list, retailers can contact Tony Zanca, the brand's North American account manager, at tz@muc-off.com.
