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IMBA launches Dig In campaign to raise funds for 500 miles of new trails and more

Published November 2, 2017

BOULDER, Colo. (BRAIN) — This month IMBA is launching a new fundraising push to fund dozens of pre-approved new mountain bike trail projects around the country. The organization has identifued 68 trail and bike park projects in 31 states that will benefit from the fundraising.

"These projects are a product of the hard work of dedicated volunteer mountain bikers who are making their communities better through trails," said Dave Wiens, IMBA's executive director. "It is our pleasure to introduce a campaign all across the country that supports mountain biking, mountain bikers and trails."

IMBA is reaching out to individuals and the bike industry to raise money, which will be distributed equally to the 68 projects. Although the campaign is not being done through Kickstarter or similar site, IMBA said Dig In should be viewed as a giant "crowdfunding-esque" project. 

This campaign supports 500 miles of new trails, the maintenance of 140 miles of existing trails, 10 new bike parks and/or pumptracks and four trails that will specifically serve the growth of National Interscholastic Cycling Association high school mountain bike racing.

Individuals can support the campaign through Dec. 31 in several ways:
• Give where they ride, making a tax-deductible donation directly to their chosen project.
• Make one donation to be divided equally among all 68 projects.
• Shop with one of IMBA's corporate partners giving back a portion of profits to Dig In.

REI, FOX Racing Shox, CLIF, G-Form, SRAM, Niner Bikes and PeopleForBikes are seeding the campaign. Headsweats, Showers Pass, Shredly, Orange Mud and ZOIC are donating a portion of sales during the campaign to Dig In projects. MTB Project is hosting a fundraising match campaign to support Dig In.

More information at win.imba.com/digin. A complete list of the projects can be seen at docs.google.com.

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