Omnichannel

Posted September 1, 2015

RENO, Nev. (BRAIN) — SwiftCarbon bikes are now being sold consumer direct in the U.S. via the company's website, swiftcarbonusa.com.

The company was founded by a South African, former pro cyclist Mark Blewett, and based in China.

Posted in North America Tagged Omnichannel
Posted August 25, 2015

LAGUNA HILLS, Calif. (BRAIN) — Trek’s decision to begin online bike sales is covered in depth in the latest issue of Bicycle Retailer & Industry News.

The new issue, dated Sept. 1, is arriving in mailboxes now and is being distributed at this week’s Eurobike show in Germany.

Posted in Retail News Tagged Distributor news / Omnichannel
Posted August 6, 2015
UPDATED: Dorel exec responds to question about online sales

NEWBURY PARK, Calif. (BRAIN) — Days after Trek Bicycle announced a plan to sell bikes online, Giant USA told dealers that it is studying a similar "Click and Collect" program in the U.S., but said it has not made a decision about going forward with the plan.

Posted in North America Tagged Omnichannel
Posted August 5, 2015

MADISON, Wis. (BRAIN) — In a first for a major U.S. bike brand, Trek Bicycle will begin sales of complete bikes to consumers via its website in late September. Bikes will be shipped to the brand's retailers — not direct to consumers — for assembly, and retailers will receive a service commission on each sale.

Posted in North America Tagged Omnichannel
Posted July 29, 2015

KOBLENZ, Germany (BRAIN) — Canyon Bicycles is opening an office in Melbourne and will soon begin consumer-direct sales in Australia and New Zealand. The company said it would assemble bikes at its German headquarters and ship directly from there to consumers Down Under.

Posted in International Tagged Omnichannel
Posted May 1, 2015

LAGUNA HILLS, Calif. (BRAIN) — You didn't have to walk far at the Sea Otter Classic expo earlier this month to find a European bike brand selling consumer direct in the U.S.

Posted in Retail News Tagged Media/Publishing / BRAIN News / Omnichannel
Posted April 29, 2015
Consumer-direct brand signing up IBDs to assemble, service and repair bikes.

RENO, Nev. (BRAIN) — YT Industries is looking for shops to assemble, repair and provide regular maintenance for its line of mountain bikes in the U.S.

Posted in Retail News Tagged Omnichannel
Posted April 27, 2015

SAUSALITO, Calif. (BRAIN) — The German bike brand Bulls Bikes has officially opened up its U.S. consumer direct business. The company announced last month that it was coming into the U.S. market with a consumer-direct program.

Posted in Retail News Tagged Omnichannel
Posted April 9, 2015

MURRIETA, Calif. (BRAIN) — Turner Bicycles has begun selling factory-direct to consumers in areas of North America where there is no authorized Turner dealer, the company said Thursday.

Posted in North America Tagged Omnichannel
Posted January 30, 2015
YT Industries' Capra CF Comp 2 enduro model

FORCHHEIM, Germany (BRAIN) — German consumer-direct mountain bike brand YT Industries has expanded sales to the U.S., Canada, New Zealand and Australia.

Posted in Industry News Tagged Omnichannel
Posted October 6, 2014

CARLSBAD, Calif. (BRAIN) — Andorran bike brand Commencal is setting up a U.S. office, showroom and warehouse in Carlsbad, California. Jerome Lacote will head up the business as the North American operations manager.

Posted in North America Tagged Omnichannel
Posted December 7, 2012
Cascade Fluidpro Power trainer

WOODINVILLE, WA (BRAIN) — A brand new stationary bike trainer brand being launched by a long-time LeMond Fitness executive is focusing on consumer direct sales in its first season.

Posted in North America Tagged Omnichannel
Posted July 12, 2012

CHICAGO (BRAIN) — W.L. Gore is selling its bike and running clothing direct to consumers through its redesigned website, the company announced this week.

Posted in North America Tagged Omnichannel / Web/Internet
Posted June 29, 2012

ALLEN, TX—Mavic has no plans to sell its products consumer-direct, despite its parent company’s recent agreement with an e-commerce company.

Posted in North America Tagged Omnichannel
Posted January 3, 2012

LOUISVILLE, CO (BRAIN)—Wheels Manufacturing's new website is now configured for both consumer-direct and IBD sales.

Posted in North America Tagged Web/Internet / Omnichannel

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